Jul 12

How to sharpen the strategy of Sun Tzu with Blue Ocean to find the Value Innovation? The following are the recommended steps:

Step 1: Know your consumer willingness (Know Others / buyers)

Know exactly what your consumers want, because they actually want to buy a SOLUTION, not just the product. Then identify how consumers make decisions by way of finding out what factors that determine when they make a purchase. Generally, these factors can be divided into two namely:

1. Total factor Benefits / Performance (what I got, both tangible and intangible)
2. Total Cost factor (price, risk, time wasted, fatigue etc.)
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Jul 2

There are two things that can not be separated in business activity, i.e. the interaction between seller and buyer. Whatever type of business that we run; both in services and trade, it can not be separated from the two earlier elements.

The effort to maintain consumer is far more difficult than getting new customers. Each business activity will compete to retain customers with a variety of ways so that the consumer does not move to another client. Treat the consumer as king over many perceived by companies engaged in services. If you want to survive, this is the demands. Read the rest of this entry »

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Jun 25

Those who successfully overcome the problem of stress have no time for sad, depressed, frustrated, or depressed. They say “take it easy”. And more importantly, they learn to enjoy time in the office. Consider the following ways to reduce your stress.

• Enjoy your time in the office
You know which task that you can enjoy and which that can’t. You can concentrate on the job, which will make your spirits up and more fun in doing your jobs.

• Never say ‘Today I have to go to work “
If you say, ‘I have to go to work’, meaning you do not like your job. Try to say it with another style or tempo that is more cheerful.

• Turning a tedious job becomes interesting
You can find a solution to make your job becomes interesting. The more you are passionate the more positive thoughts you will bear in your mind. Those who always face the work in a positive way, almost always be successful.

• Learn to say no
One of the things that put you in trouble is too much commitment. Do not try to be a hero; always say ‘yes’ to the other tasks. You will be hurt because a lot of work to do. The trick to avoid it is to decide the right moment to say yes and no.

• Strengthen your presence
The core of your powerful presence is felt at ease with your presence and you know where to place ourselves. When you have them, people who are closest to you will feel that you really were there with them. Ways to strengthen your presence is to sharpen your concentration and resolve stress. Focus your attention and trying to stop your mind wandering.

In the end, ‘find your balance’. If you feel at the end of the horn, start evaluating the different priorities of the job. Start scheduling your activities. Try talking to those who were not exposed to stress and you will find that they have a balanced life. This means that, even though they work hard, they still have another life outside of work. Focus your mind that life is wonderful no matter what you do.

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